Will new rules be set for Facebook ads, and who is trying to become Amazon’s next big competitor?
Each week we take a look at what’s happening in the news. This week, it’s all about big companies, including Walmart and Facebook.
New federal rules on Facebook and Google ads may not be in place for 2018 midterms
With social media serving as a central source for how many people receive news, Facebook, Google, and Twitter have promised since the 2016 election that they will provide more apparent labeling of political ads. But with the 2018 primaries beginning this week, the Federal Election Commission still doesn’t have a proposal for the reform. With the regulations still pending, this leaves tech companies in charge of monitoring the campaigns on their own.
Introducing terms such as character limits or smaller ads may be a start, but the rules would only apply to ads paid for by a political committee, candidate, or express advocacy ads. Commissioners call the initiative a priority that is bipartisan. Yet there are still many obstacles to overcome before even an initial rule will be put into place.
In a move that positions them as a main competitor of Amazon, Walmart is now offering grocery delivery to 100 cities all over the United States. With the announcement coming soon after Amazon’s purchase of Whole Foods, Walmart is looking to play in this space as well, having acquired Jet in 2016.
More and more retailers are now moving towards home-delivery services, with Target acquiring the online delivery service Shipt and Kroger expanding the number of cities that it partners with Instacart in. In what could be considered the opposite move, Albertsons has purchased Rite Aid in an attempt to increase in-store traffic.
This week’s news wouldn’t be complete without a SXSW reference. They may not appear to be a tech company, but Land O’Lakes, the well-known butter producer, is on a mission to teach people how their food is being made. Land O’Lakes uses technology much more than people realize, and is determined to be proactive about the conversation around food. Whether it was a VR experience in a lettuce head or an interactive bio-fortification installation, the 6,000-square-foot exhibit combined people and elements from all different fields to show how important collaboration will be for the future of the food industry.
Three things are clear: Facebook ads are a popular—and changing—topic, online retail is a continuing and thriving industry, and technology is impacting every area of life, even our food. With everyone from political candidates to food stores turning to the Cloud for their business answers, it’s important for all companies to ensure they are doing the same to maximize their resources.
Manual business processes slow companies down and block revenue opportunities. While most organizations have moved almost all processes to the Cloud, contract management is often one of the last things that is still done manually or through a conglomeration of tools. Moving contracts to a contract lifecycle management platform isn’t just about convenience or cool features, but about making an entire process more efficient, which in turn allows teams to be more strategic in their work.
Transitioning to the Cloud can be simple. The Essential Guide to Moving Your Contracts to the Cloud will help ensure that your organization is fully prepared for a quick, easy, painless implementation. To download your copy today, fill out the form below.